Trusted communications partner representing entertainment and media organizations, global brands, creators, and game-changing startups, 42West’s Fandoms & Franchises division is at the convergence of pop culture, consumer products, and technology
Impacting the gaming community globally, 42West's Fandoms & Franchises division supports interactive entertainment in all its forms from games, to esports, to hardware.
We cross-pollinate our pop culture acumen with film and television content expertise, connecting audiences in a deeply intrinsic way.
Global entertainment IP owners partner with our skilled practitioners, drawing on their strategic counsel to connect with fans and amplify popular franchises.
Our work creating narratives for those at the forefront of the new creator economy enables influencers to transition to industry thought leaders.
We engineer impactful integrated communications programs for sequential art from the printed page, to digital options to disruptive platforms.
Offering counsel in navigating new technologies at the crossroads of culture and consumerism, 42West's Fandoms & Franchises division partners with companies in VR, AR, and Web3.
Impacting the gaming community globally, 42West/BHI supports interactive entertainment in all its forms from games, to esports, to hardware.
We cross pollinate our pop culture acumen with film and television expertise, connecting audiences in a deeply intrinsic way.
Global entertainment IP owners partner with our skilled practitioners, drawing on their strategic counsel to connect with fans and amplify popular franchises.
Our work creating narratives for those at the forefront of the new creator economy enables influencers to transition to industry thought leaders.
If you were looking for BHI, a division of 42West, you are in the right place.
We are now Fandoms & Franchises to more accurately reflect our abilities to ignite fans about video games, entertainment-inspired consumer products, publishing, and genre/anime/animated content.