42West’s Fandoms & Franchises (F&F) practice serves as the strategic communications engine behind the world’s premier entertainment IPs. By combining cross-platform launch strategies with fan-first community engagement, we engineer brand announcements into cultural moments that drive commercial success. Spanning every major pillar—from Asian Pop Culture, Gaming, and Animation to Horror, Literary legends, Toys, and Superhero universes—our practice directs earned media, commercial acceleration and industry accolades for the properties that define global fandom.
GAMES & ESPORTS
Impacting the gaming community globally, 42West/BHI supports interactive entertainment in all its forms from games, to esports, to hardware.
CONTENT
We cross-pollinate our pop culture acumen with film and television content expertise, connecting audiences in a deeply intrinsic way.
ENTERTAINMENT BRANDS
Global entertainment IP owners partner with our skilled practitioners, drawing on their strategic counsel to connect with fans and amplify popular franchises.
CREATORS
Our work creating narratives for those at the forefront of the new creator economy enables influencers to transition to industry thought leaders.
PUBLISHING & COMICS
We engineer impactful integrated communications programs for sequential art from the printed page, to digital options to disruptive platforms.
WEB3
Offering counsel in navigating new technologies at the crossroads of culture and consumerism, 42West/BHI partners with companies in VR, AR, and Web3.
GAMES
Impacting the gaming community globally, 42West's Fandoms & Franchises division supports interactive entertainment in all its forms from games to hardware.
FILM/TV
We cross-pollinate our pop culture acumen with film and television content expertise, connecting audiences in a deeply intrinsic way.
ENTERTAINMENT BRANDS
Global entertainment IP owners partner with our skilled practitioners, drawing on their strategic counsel to connect with fans and amplify popular franchises.
CREATORS
Our work creating narratives for those at the forefront of the new creator economy enables influencers to transition to industry thought leaders.
PUBLISHING & COMICS
We engineer impactful integrated communications programs for sequential art from the printed page, to digital options to disruptive platforms.
EMERGING TECHNOLOGIES
At the intersection of tech and culture, 42West’s Fandoms & Franchises team helps brands navigate emerging innovation—from AI to immersive fan experiences.
GAMES & ESPORTS
Impacting the gaming community globally, 42West/BHI supports interactive entertainment in all its forms from games, to esports, to hardware.
CONTENT
We cross pollinate our pop culture acumen with film and television expertise, connecting audiences in a deeply intrinsic way.
ENTERTAINMENT BRANDS
Global entertainment IP owners partner with our skilled practitioners, drawing on their strategic counsel to connect with fans and amplify popular franchises.
CREATORS
Our work creating narratives for those at the forefront of the new creator economy enables influencers to transition to industry thought leaders.
CULTURE IN ALL ITS FORMS
BRAND & CONTENT PUBLICITY
LIFESTYLE MEDIA PARTNERSHIPS
TALENT & CREATOR RELATIONS
CONVENTIONS & EVENT SUPPORT
REVIEW PROGRAMS
CALENDAR JACKING
CORPORATE COMMUNICATIONS
INFLUENCER RELATIONS
SHAWNA LYNCH
PRESIDENT
JONAH KEEL
EXECUTIVE VICE PRESIDENT
MICHAEL RIZZO
VICE PRESIDENT
RANESE SOUTHERLAND
ACCOUNT DIRECTOR
NICKI DENNIS
DIRECTOR OF OPERATIONS
